{"id":2931,"date":"2019-01-17T04:18:54","date_gmt":"2019-01-17T04:18:54","guid":{"rendered":"http:\/\/baileyonlineclassroom.com\/eastasiaandoceaniablog\/?p=2931"},"modified":"2019-01-17T04:18:54","modified_gmt":"2019-01-17T04:18:54","slug":"why-are-the-chinese-buying-fewer-cars","status":"publish","type":"post","link":"https:\/\/baileyonlineclassroom.com\/eastasiaandoceaniablog\/2019\/01\/17\/why-are-the-chinese-buying-fewer-cars\/","title":{"rendered":"Why are the Chinese buying fewer cars?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you&#8217;re selling Cadillacs in China, it helps that the US president is driven around in one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cao Chenyi, the boss of a Cadillac dealership near Shanghai, told me that customers know that Donald Trump&#8217;s presidential limousine is made by the US carmaker. He says they like the prestige.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But Mr Cao&#8217;s had a bad year. Demand dropped 30% in 2018. He&#8217;s had to shut five of the 11 dealerships his family business owned. Almost half, gone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The sales on every new vehicle is causing us to lose money. Basically the more we sell the more we lose,&#8221; he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Loss leaders are painful. Mr Cao has been forced to shift excess stock, and quickly. The red Cadillac he drove me around in is currently on sale at half price.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ichef.bbci.co.uk\/news\/624\/cpsprodpb\/3F7A\/production\/_105205261_de02.jpg\" alt=\"Cao Chenyi's Cadillac dealership near Shanghai\" \/><figcaption>Image captionCao Chenyi&#8217;s family have had to close five of their dealerships &#8211; these customers did not make a purchase<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nationally, 2018 was a very hard year for the car industry in China, the world&#8217;s biggest car market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just over&nbsp;<a href=\"https:\/\/www.bbc.com\/news\/business-46809867\">22 million new cars were sold last year.<\/a>&nbsp;But that&#8217;s a near 6% drop on 2017. The first fall in two decades.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.bbc.com\/news\/business-46865466\">China&#8217;s trade figures should concern us<\/a><\/li><li><a href=\"https:\/\/www.bbc.com\/news\/business-46745472\">China powers up electric car market<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Inside Mr Cao&#8217;s Cadillac showroom various models are side by side. An SUV at the back has a canoe on its roof rack.ADVERTISEMENT<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I watched a group of three youngish men come in and sit down for the sales treatment. They didn&#8217;t buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They didn&#8217;t even have a good look inside the cars. Mr Cao thinks the main reason is a tax cut that has gone away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;In 2018 the government cancelled the tax subsidy on car purchases, which was a shock to us,&#8221; he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This benefit has been gradually wound down. Others think a credit squeeze has caused the demand for cars to drop.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ichef.bbci.co.uk\/news\/624\/cpsprodpb\/86C4\/production\/_105200543_chinaautoeconomycao_chenyi2.jpg\" alt=\"Cao Chenyi\" \/><figcaption>Image captionCao Chenyi thinks that the end of a tax credit is the main reason behind falling car sales<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After a decade of near doubling its debt &#8211; to almost 300% of China&#8217;s GDP &#8211; 2018 was the year that the government tried to deal with the&nbsp;<a href=\"https:\/\/www.bbc.com\/news\/business-41349662\">aftermath of a credit crisis.<\/a>That crisis was centred on peer-to-peer lending, known as P2P.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P2P lenders offer loans to individuals from a pool of funds supplied by other individuals and other businesses, thereby cutting out banks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cars and houses<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Economist Andy Xie says the previously increasing national debt kept demand high, particularly in the property and car sectors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Now the property market has tipped over, and it&#8217;s affecting a lot of things,&#8221; he says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So why is property so important?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Auto sales are highly correlated to property sales,&#8221; Mr Xie says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;When people buy property it seems they buy a car at the same time. So when the property market is not doing well the auto demand is down.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ichef.bbci.co.uk\/news\/624\/cpsprodpb\/1158\/production\/_105204440_gettyimages-1004174484.jpg\" alt=\"A woman holding bundles of yuan notes\" \/><figcaption>Image captionThe Chinese government is moving to reduce the country&#8217;s debt level<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The collapse of many of the P2P lending platforms is thought to have had a significant impact on both house and car sales, because borrowed money was being used as down payments for both.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mr Xie says the credit system &#8220;used to be lubricated by these guys&#8221; and suddenly that has stopped.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;They lent to people who could not pay back. [Borrowers] shifted their debt from one platform to another.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He tells me he&#8217;s heard statistics suggesting one in four such borrowers &#8220;have no ability to pay back&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Slowing economy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">China&#8217;s car industry is also a key driver of industrial output and a barometer of consumer demand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But growth in China&#8217;s economy is slowing, and the trade war with the US is starting to bite. Retail sales have slowed to a pace not seen for more than a decade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A couple of hours away from the car dealership is a tiny hair salon, in the heart of Shanghai&#8217;s old west side.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sun Qiang is the owner and haircutter-in-chief. For a few hours I sat and watched him deal with a handful of customers. First up were three women, two of whom had curlers in, and didn&#8217;t look happy to be there.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ichef.bbci.co.uk\/news\/624\/cpsprodpb\/5706\/production\/_105187222_chinaautoeconomysun_qiang2.jpg\" alt=\"Sun Qiang\" \/><figcaption>Image captionHairdresser Sun Qiang is saving money to pay for education and healthcare<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">He told me he&#8217;d cut my hair for 40 yuan ($6; \u00a34.50). His place is at the bottom end of what you might call the barometer of China&#8217;s consumption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But business isn&#8217;t dropping off. He is, though, a barber who also cuts women&#8217;s hair.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to cars he&#8217;d like a Chinese brand SUV. But it&#8217;s not likely any time soon. He doesn&#8217;t live that far from work and the buses are good. Plus he doesn&#8217;t want to borrow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;I think some car dealers, they want to boost their sales, so they need such consumers who love to pay by loans,&#8221; he explains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;But as a traditional Chinese person, I think we should only buy stuff that we can afford.&#8221;<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Traditional attitudes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">People like Mr Sun are the other problem for China as it contemplates a slowing economy. He is in his mid-40s and has what you might call the traditional Chinese attitude towards borrowing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He says he&#8217;s worried about mounting healthcare costs and other possible &#8220;emergencies&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Medical care and education costs us a lot,&#8221; he says. &#8220;That&#8217;s why we have to save money.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ichef.bbci.co.uk\/news\/624\/cpsprodpb\/8688\/production\/_105204443_gettyimages-843556534.jpg\" alt=\"New cars lined up at a factory near the Chinese city of Shenyang\" \/><figcaption>Image captionCar sales in China may have fallen, but 22 million new cars were still bought in 2018<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Just outside the hair salon is a scene of China&#8217;s changing economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Demand may have tanked, but there are still plenty of cars on the streets. Next door is a boutique shop selling high-end women&#8217;s clothes. There&#8217;s a pair of Louboutin high heels in the window.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just down the street I watched as two female construction workers, with their yellow hard hats on, took down some bamboo scaffolding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">China is trying to move from an economy dependent on public investment and exports to domestic consumption.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But that transition has taken a knock.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The slowdown is here. China&#8217;s car dealers and hairdressers know it. So do this country&#8217;s leaders.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re selling Cadillacs in China, it helps that the US president is driven around in one. Cao Chenyi, the boss of a Cadillac dealership near Shanghai, told me that customers know that Donald Trump&#8217;s presidential limousine is made by the US carmaker. He says they like the prestige. But Mr Cao&#8217;s had a bad year. Demand dropped 30% in&#8230; <a href=\"https:\/\/baileyonlineclassroom.com\/eastasiaandoceaniablog\/2019\/01\/17\/why-are-the-chinese-buying-fewer-cars\/\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[119],"class_list":["post-2931","post","type-post","status-publish","format-standard","hentry","category-article","tag-bbc-news"],"_links":{"self":[{"href":"https:\/\/baileyonlineclassroom.com\/eastasiaandoceaniablog\/wp-json\/wp\/v2\/posts\/2931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baileyonlineclassroom.com\/eastasiaandoceaniablog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/baileyonlineclassroom.com\/eastasiaandoceaniablog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/baileyonlineclassroom.com\/eastasiaandoceaniablog\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/baileyonlineclassroom.com\/eastasiaandoceaniablog\/wp-json\/wp\/v2\/comments?post=2931"}],"version-history":[{"count":1,"href":"https:\/\/baileyonlineclassroom.com\/eastasiaandoceaniablog\/wp-json\/wp\/v2\/posts\/2931\/revisions"}],"predecessor-version":[{"id":2932,"href":"https:\/\/baileyonlineclassroom.com\/eastasiaandoceaniablog\/wp-json\/wp\/v2\/posts\/2931\/revisions\/2932"}],"wp:attachment":[{"href":"https:\/\/baileyonlineclassroom.com\/eastasiaandoceaniablog\/wp-json\/wp\/v2\/media?parent=2931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/baileyonlineclassroom.com\/eastasiaandoceaniablog\/wp-json\/wp\/v2\/categories?post=2931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/baileyonlineclassroom.com\/eastasiaandoceaniablog\/wp-json\/wp\/v2\/tags?post=2931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}