{"id":2062,"date":"2018-10-03T01:49:28","date_gmt":"2018-10-03T01:49:28","guid":{"rendered":"http:\/\/baileyonlineclassroom.com\/theamericasblog\/?p=2062"},"modified":"2018-10-03T01:49:28","modified_gmt":"2018-10-03T01:49:28","slug":"learn-how-ikea-will-arrive-to-latin-america-latinamericanpost","status":"publish","type":"post","link":"https:\/\/baileyonlineclassroom.com\/theamericasblog\/2018\/10\/03\/learn-how-ikea-will-arrive-to-latin-america-latinamericanpost\/","title":{"rendered":"Learn How IKEA Will Arrive to Latin America: Latinamericanpost"},"content":{"rendered":"

The Swedish furniture company Ikea announced its formal entry into the Latin American market through the Chilean company Falabella, which has a strong presence in the region. It had been rumored for a long time about Ikea’s interest in the Latin American market, starting with Mexico, but nothing had been materialized. Now, together with Falabella, Ikea has plans to open up to eight stores in the next ten years in Chile, Colombia, and Peru.<\/span><\/p>\n

Falabella has presence in a good part of Latin America, so the alliance with Ikea will give Europeans the tools to make their way in the region. The Swedish company is a furniture giant around the world, mainly in North America, Europe, and Asia. Its strength is the relatively low prices, achieved from an efficient supply chain and packaging, which delivers the unarmed products to the customer, which implies savings in transport, space, and assembly costs. As if that were not enough, the design has distinguished Ikea for its quality.<\/span><\/p>\n

The differences of the European and Latin American markets are remarkable, the size of the middle class is different, so the purchasing power has been a factor for which Ikea delayed its entry into the region. Other difficulties that the markets present are the tariff and non-tariff barriers to furniture, as well as the economic instability of countries such as Brazil, Argentina, and Mexico. This last case is important, since there is a possibility that Andr\u00e9s Manuel L\u00f3pez Obrador will be the next president, causing uncertainty among businessmen and investors. Added to this, it is the harsh negotiation of the Free Trade Agreement with the United States and Canada, which made Ikea more cautious.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The Swedish furniture company Ikea announced its formal entry into the Latin American market through the Chilean company Falabella, which has a strong presence in the region. It had been rumored for a long time about Ikea’s interest in the Latin American market, starting with Mexico, but nothing had been materialized. Now, together with Falabella, Ikea has plans to open… Read more »<\/a><\/p>\n","protected":false},"author":97,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2062","post","type-post","status-publish","format-standard","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/baileyonlineclassroom.com\/theamericasblog\/wp-json\/wp\/v2\/posts\/2062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baileyonlineclassroom.com\/theamericasblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/baileyonlineclassroom.com\/theamericasblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/baileyonlineclassroom.com\/theamericasblog\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/baileyonlineclassroom.com\/theamericasblog\/wp-json\/wp\/v2\/comments?post=2062"}],"version-history":[{"count":1,"href":"https:\/\/baileyonlineclassroom.com\/theamericasblog\/wp-json\/wp\/v2\/posts\/2062\/revisions"}],"predecessor-version":[{"id":2063,"href":"https:\/\/baileyonlineclassroom.com\/theamericasblog\/wp-json\/wp\/v2\/posts\/2062\/revisions\/2063"}],"wp:attachment":[{"href":"https:\/\/baileyonlineclassroom.com\/theamericasblog\/wp-json\/wp\/v2\/media?parent=2062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/baileyonlineclassroom.com\/theamericasblog\/wp-json\/wp\/v2\/categories?post=2062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/baileyonlineclassroom.com\/theamericasblog\/wp-json\/wp\/v2\/tags?post=2062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}